Transforming the rider has been the driving ambition of ASSOS of Switzerland since 1976, when Toni Maier set foot in a Zurich wind tunnel to test his radical new design: a bike frame featuring teardrop-shaped tubes and a bullhorn handlebar. The prototype went on to become the world’s first aerodynamic carbon fiber bicycle frame, and more importantly, it served as a catalyst for identifying the real drag-inducing culprit: cycling apparel.